The international market research study was designed to capture a holistic understanding of people’s perceptions about a wide variety of things related to male methods of birth control.
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The research was conducted across several distinct markets throughout the world that represent a significant proportion of people who currently have an unmet need for family planning. Research findings were generated by a quantitative survey exploring men’s interest in male birth control, female partner trust in men using birth control, and more.
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Overview
The research was conducted via a quantitative survey of sexually active men with embedded discrete choice exercise.
- ~40-minute quantitative survey among 2-3K men in each country
- Discrete choice experiment (DCE) survey + detailed segmentation profile questions
- Discrete choice experiment (DCE) survey + detailed segmentation profile questions
- Inclusion criteria:
- Men, ages 18-60
- Have had sex with 1+ women within past 12 months
- Able to father children based on self-reporting (except if underwent vasectomy <5 years ago)
- Men, ages 18-60
Sampling
The male contraception international market research study was designed to ensure geo-representative results.
- Listing of micro-areas that provide comprehensive coverage of the country, e.g., census enumeration micro-areas (e.g., wards, EAs), DHS sample frames, ASHA catchment areas or national lists of primary health facilities catchment areas, or local administrative zones.
- Each micro-area serves as a primary sampling unit (PSU).
- Among the full sampling frame of PSUs, 200 PSUs will be randomly selected with probability proportional to (population) size (PPS) within urban/rural strata aligned with the ratio of urban vs. rural populations in the country.
- Within each PSU, rapid household listings will be conducted to identify occupied dwellings with 1+ male resident, ages 18-60.
- Out of the qualifying sample of households within each PSU, 10 households will be randomly selected for survey.
- Random household selection will be performed using a survey tool algorithm (not convenience samples chosen by field teams).
- If 2+ men (ages 18-60) live in the same household, 1 man will be randomly selected within that household using the most recent birthday method.
- If the first man screens out, then the man with the second most recent birthday in that household will be looped into the interview.
- In rare cases, if all men in the same household screen out, the field team will proceed with the left-hand rule using the first household as a starting point reference.
Male Survey
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Female Partner Survey
- Female survey among female partners of men surveyed to assess relationship-level trade-offs
- Men were interviewed first and then asked to nominate his main/closest female partner for the survey
- Inclusion Criteria:
- If the man surveyed is married or living together with a woman as if married (full-time or part-time), that woman will be the default respondent for the female survey
- If the man surveyed has a female partner not living in the same household, but living within/near the same PSU, that woman will be approached and included as a respondent for the female survey
- If the man surveyed has a female partner not living in close proximity, the parallel female survey would be skipped
- If the man surveyed has multiple partners, with one or more living within/near the same PSU, one selected by the man as a “closest partner” will be surveyed
- If the man surveyed is married or living together with a woman as if married (full-time or part-time), that woman will be the default respondent for the female survey
Additional Attributes Tested
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Contact
For more information regarding this study, please reach out to us at [email protected] or fill out this contact form:
